Dana White UFC Sale Payout and Total Earnings
Dana White received a reported $500 million in cash from the sale of the UFC as part of the WWE-UFC merger that formed TKO Group Holdings, according to public filings and financial disclosures on the deal structure Forbes. His total take included cash, equity rollover, and a long-term equity award tied to TKO Group performance, with the cash portion widely cited as the headline figure SEC.
The deal closed in September 2023, when Endeavor, the former parent company, merged UFC with WWE to create TKO Group Holdings, and White remained as CEO of the new entity Forbes. The transaction valued the combined company at roughly $21.4 billion, with White's personal payout structured across cash and equity components rather than a single lump sum SEC.
TKO Group Holdings Structure and White's Equity Position
Under the merger terms, White received a combination of cash, shares in TKO Group Holdings, and a performance-based equity award designed to align his compensation with long-term shareholder value SEC. TKO Group Holdings trades on the New York Stock Exchange under the ticker symbol TKOR, and White's total economic exposure now depends on the stock price, quarterly results, and UFC event performance Forbes.
Equity Award and Long-Term Compensation
White's long-term equity award is subject to TKO Group hitting specific market capitalization and financial targets over a multi-year period, meaning the final value could grow significantly if the company outperforms SEC. The structure mirrors typical executive packages in large sports and entertainment mergers, where a portion of the payout is deferred and tied to future milestones For
